Private Sector Fundraising (PSFR) Officer (Growth Marketing Lead, Digital Fundraising)

The PSFR Officer (Growth Marketing Lead, Digital Fundraising) will lead digital fundraising activities to support donor acquisition and revenue objectives. The role involves managing digital campaigns, optimizing performance, collaborating with internal teams and external agencies, and driving a data-driven culture to enhance UNICEF Indonesia's fundraising growth strategy.

Responsibilities

• Manage digital fundraising activities across Meta, Google, TikTok and other digital assets to support donor acquisition and revenue objectives.
• Ensure income and donor acquisition targets are met according to budget and schedule, focusing on maximizing ROI and net revenue.
• Provide technical expertise and recommendations to strengthen audience-centric fundraising and marketing approaches.
• Drive collaboration with Private Sector Fundraising and Communications teams to develop and execute integrated campaigns ensuring compliance with national laws and sociocultural sensitivities.
• Contribute to the development and implementation of digital fundraising strategy and annual workplan.
• Serve as primary digital fundraising leader fostering a data-driven and results-minded culture.
• Identify opportunities to improve digital fundraising performance through market analysis and performance insights.
• Support integration of digital acquisition campaigns into effective supporter journeys to enhance donor retention and long-term value.
• Provide strategic and operational inputs to digital agencies and service providers for campaign delivery and optimization.
• Manage planning, implementation, monitoring and optimization of digital fundraising campaigns to achieve income and acquisition targets.
• Monitor and manage digital fundraising budgets to ensure efficient resource use and maximize ROI.
• Develop campaign briefs and coordinate with agencies, suppliers and internal stakeholders for timely execution.
• Analyze campaign performance, donor behavior and digital metrics to identify trends and recommend improvements.
• Utilize analytics tools and dashboards for data-driven decision-making and continuous improvement.
• Contribute to testing and optimization initiatives to improve campaign effectiveness and revenue generation.
• Support development, maintenance and optimization of UNICEF donation pages and digital fundraising assets.
• Collaborate with teams and service providers to enhance user experience, supporter journeys, digital functionality and performance measurement.
• Ensure digital fundraising activities are integrated with broader fundraising, communications and engagement initiatives.
• Manage day-to-day relationships with digital agencies and external service providers to ensure delivery against objectives and quality standards.
• Provide digital fundraising expertise and advice to internal stakeholders.
• Ensure digital content and fundraising activities comply with UNICEF policies, national legislation and local cultural considerations.
• Keep abreast of emerging trends, innovations and best practices in digital fundraising and marketing.
• Share knowledge and lessons learned to strengthen digital fundraising capabilities.
• Provide guidance and support to colleagues on digital fundraising tools and campaign implementation.
• Support supervision and coordination of digital fundraising activities and contribute to a collaborative team environment.
• Provide coaching and technical support to team members and contribute to digital fundraising knowledge development.

Requirements

• University Degree in Digital Marketing, Marketing & Communications, Data Analytics/Statistics, Mathematics or any related field.
• Minimum 2 (two) years practical professional work experience in digital marketing, business, or media analytics.
• Fluency in Bahasa Indonesia and English.
• Expertise in paid media performance marketing channels such as Meta, Google Ads (SEM, Display).
• Deep understanding of performance marketing, attribution, monthly subscription models, e-commerce, and business metrics.
• Proficiency in using digital analytics tools, including Google Analytics, SEMrush, Smartly.
• Working knowledge of A/B testing methodology and conversion rate optimization principles.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts (desirable).
• Additional experience in SQL, data warehousing, architecture, database management, ETL, data visualization tools (desirable).
• Familiarity with nonprofit communications or fundraising (desirable).
• Familiarity with CRM (MoEngage, CleverTap, Salesforce), social listening analysis (CrowdTangle, Talkwalker) (desirable).

Skills

• Digital marketing
• Paid Media Performance
• Meta Advertising
• Google Ads SEM
• Google Ads Display
• Performance Marketing
• Attribution Modeling
• Subscription Models
• E-commerce Metrics
• Business Metrics
• Google Analytics
• SEMrush
• Smartly
• A/B Testing
• Conversion Rate Optimization
• SQL
• Data Warehouse
• Database Management
• ETL
• Data Visualization
• CRM Management
• Social Listening Analysis

Languages

Bahasa Indonesia, English