Digital Communication Officer (U-Report - Data - Officer)

The Digital Communication Officer (U-Report Data Officer) provides technical expertise in analytics, monitoring and evaluation, and digital insights to strengthen UNICEF's global U-Report programme. The role involves monitoring and reporting on U-Report's global growth and engagement, analyzing data to produce actionable insights, and supporting regional and country offices in using U-Report data effectively.

Responsibilities

• Monitor and report on U-Report's global growth, engagement, and performance indicators.
• Assist in the preparation of RapidPro flows on agreed content for polls, chatbots and other U-Report actions, ensuring required M&E structures are in place.
• Analyze poll results, chatbot interactions, and engagement data to produce actionable insights and reports for programme, partners, and U-Report community.
• Develop data visualizations and narratives to support programme teams, partners, and decision-makers.
• Utilize various digital analysis tools to generate detailed monthly and annual digital performance reports of U-Report digital platforms (e.g. website, online app) and social media.
• Provide insights on audience behaviour, emerging trends, and digital engagement opportunities.
• Support Regional and Country Offices in strengthening monitoring and evaluation practices and using U-Report data effectively.

Requirements

• Bachelor or equivalent (First Level University Degree) in Communications, Digital Marketing, Journalism, Public Relations, Computer Science, Data Science, Statistics, Information Technology, or another relevant field is required.
• At least 2 years of relevant work experience in Data analytics, statistics, or software development.
• Experience in Digital analytics and user behaviour analysis.
• Experience in Monitoring and evaluation (M&E).
• Experience in Data visualization and quantitative reporting.
• Experience in Social media and campaign analytics.
• Experience with Mobile technology platforms and digital engagement initiatives.
• Ability to use RapidPro and either R or Stata for data analysis are mandatory requirements.
• Fluency in English is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.
• Experience with Google Analytics, Google Tag Manager, SEO, Facebook Marketing API, Google Ads is desirable.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts is desirable.

Skills

• Data Analytics
• Statistics
• Software Development
• Digital Analytics
• User Behaviour Analysis
• Monitoring and Evaluation
• Data Visualization
• Quantitative Reporting
• Social Media Metrics Analysis
• Campaign Analytics Tools
• Mobile Technology Platforms
• Digital Engagement
• RapidPro
• STATA
• Google Analytics
• Google Tag Manager
• SEO
• Facebook Marketing API
• Google Ads

Languages

English