Snr PSP Individual Giving Assc

The Senior Private Sector Partnerships Individual Giving Associate supports UNHCR's fundraising efforts by developing and managing donor acquisition, retention, and development programs focused on individual giving. The role involves supervising campaigns, managing donor communications, and leading a team to maximize donor engagement and income.

Responsibilities

• Develop annual plans for acquisition, donor retention and development programme including forecasts of costs, income projections, and donor figures
• Develop, manage and improve donor servicing and communications to provide best in class donor care
• Work with marketing agencies to develop contact strategies and donor journeys using various channels including telemarketing, digital and mail
• Supervise implementation of fundraising campaigns such as upgrade, conversion, acquisition, welcome, recapturing, loyalty, thank you, one-off calls, marketing research
• Draft submissions to the National Growth Fund related to IG programs to secure funding
• Contribute to development of detailed annual plan for IG programs
• Supervise progress against work plan, expenditure, budget and targets
• Supervise middle value donors and prospects activities and manage communication with IG Fundraising Unit and major donor specialist
• Supervise donor database management ensuring data accuracy and provide data analysis
• Supervise Face to Face fundraising activities and lead development and management of Face to Face fundraising strategy
• Manage relations with partners, contractors and suppliers for fundraising programs
• Diversify Face to Face models and suppliers to reduce dependency risk
• Manage and train workforce for Face to Face marketing competencies
• Assist in procurement process for supplier relationships
• Oversee digital fundraising strategy and annual action plan
• Supervise relationships with external suppliers for digital campaigns and media plans
• Supervise online content and digital marketing initiatives
• Ensure integration of digital channels such as SMS and DRTV
• Supervise lead generation programmes including telemarketing
• Promote innovative donor recruitment and retention via digital channels
• Maintain relationships with digital fundraising suppliers
• Assist in procurement for digital donor acquisition
• Supervise reporting and analysis for digital acquisition programmes
• Prepare annual budgets for digital programme
• Assist with digital fundraising reporting
• Develop test plan strategy for new direct mailing products
• Supervise production process of direct mail activities
• Supervise donor data extraction for direct mail
• Approve printing files and packaging
• Develop campaign reporting systems and monitor supplier performance
• Negotiate supplier costs and quality
• Develop cross channel donor cultivation activities to maximize acquisition investment and improve donor lifetime value
• Define and supervise data strategy
• Supervise donor journeys and engagement activities
• Monitor and review supporter experience initiatives and retention program performance
• Oversee donor development communications plans and fundraising activities
• Supervise integration of email communication with offline campaigns
• Negotiate with agencies on email marketing performance optimization
• Supervise email marketing segmentation strategies
• Oversee development and implementation of donor retention communication materials
• Supervise donor care materials design and production
• Lead coordination with telemarketing suppliers
• Improve income of regular committed individual donors
• Ensure donor care activities comply with local legislation and charity law
• Oversee monthly operations of donor recapturing and thank-you communications
• Improve donor relationship quality and responsiveness
• Supervise donor care representatives with necessary information and Q&A
• Support risk identification and management in area of responsibility
• Perform other duties as required

Requirements

• 4 years relevant experience with High School Diploma; or 2 years relevant work experience with Bachelor or equivalent or higher
• Experience in private sector fundraising, sales, client/donor communication, marketing or journalism
• Proven experience working in donor retention/development programmes
• Experience in coordination and supervision of fundraising campaigns in profit or non-profit industry
• Experience in fundraising related databases and software
• Desirable: Experience with the non-profit sector
• Desirable: Previous experience in supervising database migration and setting up a Contact Relationship Management (CRM) system
• Desirable: Previous experience in project management
• Desirable: Previous experience in managing agencies / vendor
• Experience in data analysis and segmentation
• At least 3 years of experience on paid media buyer
• At least 4 years of experience on digital marketing
• Previous experience on marketing strategies focused on subscription model
• English fluency, B2 or higher
• Experience leading projects in coordination with multiple teams
• Certificates and/or Licenses in Public Administration, Business Administration, Economics or other related field

Skills

• Private Sector Fundraising
• Donor Retention Strategies
• Fundraising Campaign Coordination
• CRM System Setup
• Project Management
• Vendor Management
• Data Analysis
• Data Segmentation
• Digital marketing
• Subscription Model Marketing
• Donor Communication
• Marketing Strategies
• Campaign Supervision
• Team Leadership
• Fundraising Database Systems
• Media Buying

Languages

English, Spanish