Senior PSP Assistant (Middle Donor)

The Senior PSP Assistant (Middle Donor) will cultivate and maintain relationships with mid-value donors contributing between $1,000 and $10,000 annually. The role involves developing donor strategies, coordinating with teams, and ensuring donor retention and income targets are met.

Responsibilities

• Develop and execute a comprehensive mid-value donor strategy to increase revenue and donor retention
• Cultivate a portfolio of mid-value donors who give between $1,000 and $10,000 per year
• Identify prospect mid-value donors that include Individual Giving donors who give $500-$999 and new audience to migrate them to the middle donor programme pipeline
• Closely coordinate with Private Partnerships & Philanthropy (PPH) in identifying potential major donors (who give more than $ 10,000 annually) among the mid-value donor pool and facilitating the migration
• Build and maintain strong relationships with mid-value donors with personalized communications through integrated channels (including direct mail, LINE, telemarketing, email, SMS, social media), fundraising events, and recognition programs
• Collaborate with cross-functional teams to create compelling fundraising campaigns and materials tailored to mid-value donors
• Monitor and analyze mid-value donor giving trends, providing regular reports and recommendations to management team
• Ensure accurate and timely recording of donor information in the database, adhering to data integrity standards
• Coordinate with the Database and CRM focal point for any relevant reporting and analysis of donor development activities in order to evaluate performance and enhance future growth
• Track KPIs and key metrics of middle donor programme against year over year target and accurately report the performance to PSP Thailand
• Perform other duties as required

Requirements

• Completion of high school diploma or Bachelor’s degree in mass communication, Liberal Arts, Advertising, Marketing or related fields
• Minimum 2 years working experience with High School Diploma or 1 year of experience with Bachelor Degree or higher, in donor or customer development and/or marketing, communications
• Proven experience in providing functional guidance to donor care or customer service team is desirable
• Proven experience in private sector fundraising to individuals or direct marketing in a business to consumer environment is desirable
• Technical knowledge of how to carry out private sector fundraising or business to consumer, donor/customer retention and development
• Strong copywriting, editing and copy evaluation skills in order to developing donor retention communications
• Competent in developing and translating online and offline communication materials
• Ability to conduct research and identify relevant content for the development of engaging donor/customer communications
• Strong communication and interpersonal skills
• Proficiency in written and spoken Thai and English
• Demonstrate donor/customer centric focus
• Excellent problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment.
• Attention to details, high accuracy and result oriented
• Ability to collaborate with others, with a flexible and positive attitude
• Analytical competencies
• Proficiency in MS office including MS Word, Excel, Powerpoint and Outlook
• Knowledge of donor database and housekeeping donor/customer data
• Demonstrate customer centric focus
• Experience working with direct mail, telemarketing and email marketing fundraising channels (desirable)
• Knowledge of customer segmentation and analysis approaches (desirable)
• Experience in training fundraising or sales representatives in telemarketing agencies (desirable)
• Experience of coordinating the day-to-day work with suppliers (desirable)

Skills

• Donor Development
• Customer Development
• Private Sector Fundraising
• Direct Marketing
• Donor Retention Communications
• Copywriting
• Editing
• Communication Materials Development
• Research
• Donor Communication
• MS Word
• Excel
• Power Point
• Outlook
• Donor Database Management
• Customer Data Housekeeping
• Direct Mail Fundraising
• Telemarketing Fundraising
• Email Marketing Fundraising
• Customer Segmentation
• Training Fundraising Representatives
• Supplier Coordination

Languages

Thai, English