Senior Private Sector Partnerships (PSP) Assistant (Digital)

The Senior Private Sector Partnerships (PSP) Assistant (Digital) supports the PSP team in donor communications, digital content creation, donor engagement activities, E-commerce operations, CRM system management, and data analysis to enhance fundraising and supporter engagement in China. The role involves working with internal teams and external vendors to optimize digital fundraising and donor development programs.

Responsibilities

• Support PSP team to achieve individual giving fundraising Key Performance Indicators.
• Support to develop donor communications content for daily digital usage.
• Support to initiate and execute donor engagement activities for enlarging supporter base and improving donor development performance.
• Support to manage E-shop, regular-giving campaigns, CRM system/digital tool and database.
• Support to improve, monitor and analyze online fundraising and social media performance.
• Support PSP individual giving work on admin, procurement, financial process related tasks.
• Support to the development of the Middle Value Donor program.
• Develop daily communications content for donor communications and social media interactions based on marketing insights.
• Initiate digital supporter interactions or engaging activities on social media and deliver relevant push notifications via CRM digital tools.
• Design, execute and optimize donor development programs.
• Monitor E-shop back-end system, maintain E-shop content and ensure healthy operation.
• Release, maintain and optimize regular giving programs on multi-channels including owned and 3rd party digital platforms.
• Draft individual giving reports summarizing E-commerce and fundraising performance, supporter data trending and donor care findings.
• Liaise with foundation partners to ensure donor care program compliance with local laws and regulations.
• Extract actionable insights from database and online monitoring dashboard to evolve communications and develop middle value donor program.
• Accumulate market knowledge of fundraising in Mainland China including key target audiences and relevant content, media channels and methods.
• Share insights and new tech trends with PSP team to optimize supporter care.
• Support daily communications, administration and procurements with external vendors and internal UNHCR China office.
• Conduct other activities assigned by supervisors.

Requirements

• High School Diploma or University degree in Marketing, Communications, Statistics or related field.
• Additional diploma in digital marketing, social media, E-commerce, public affairs or a similar program as asset.
• Minimum 2 years of relevant experience with high school diploma and 1 year experience for Bachelor degree or above.
• Relevant experience includes social media, performance marketing or fundraising within the mainland Chinese context, and experience working on data analysis or performance report developing.
• A vast knowledge and understanding of digital communications, E-commerce, and performance marketing.
• Proven ability to develop communication content in Simplified Chinese and English.
• Proven experience working with CRM digital system and client service area.
• Current marketing knowledge of private philanthropy partnerships in China.
• Ability to work in a fast-paced environment.
• Strong analytical, written and verbal skills.
• Passion and capability on fast learning.
• Fluent in Chinese and English.
• Professional experience within advertising agencies, international corporates or institutions (desirable).
• Digital marketing or individual fundraising experience and skills (desirable).

Skills

• Digital marketing
• Social Media Management
• E-commerce Operations
• Performance Marketing
• Fundraising
• Data Analysis
• Performance Reporting
• Digital Communications
• Communication Content Development
• CRM Management
• Client Services
• Private Philanthropy Partnerships
• Bilingual Communication
• Chinese Proficiency
• English Language Proficiency

Languages

Chinese, English