Consultant - Donor Conversion & Reactivation Support

Save the Children Indonesia seeks an experienced consultant to develop and implement a donor conversion and reactivation strategy. The role involves designing multichannel engagement approaches to increase active membership and re-engage inactive donors, providing recommendations for sustainable growth and long-term implementation.

Responsibilities

• Developing leads conversion and reactivation strategies based on donor behavior, engagement data, and audience segmentation.
• Designing and improving leads journeys that support the transition of prospects and existing supporters into active recurring donors.
• Recommending effective use of communication channels, including WhatsApp, email, telemarketing, and other relevant donor engagement approaches.
• Developing messaging, engagement frameworks, and conversion tactics to improve donor acquisition, retention, and reactivation performance.
• Supporting pilot implementation, monitoring results, and identifying opportunities for optimization.
• Establishing key performance indicators (KPIs) and practical performance monitoring mechanisms.
• Documenting recommendations, processes, and best practices to support integration into ongoing business operations.

Requirements

• Proven experience in leads conversion, donor lifecycle management, customer journey development, fundraising, CRM marketing, loyalty programs, or customer retention.
• Strong understanding of multichannel engagement strategies, including digital and direct marketing channels.
• Experience analysing performance data and translating insights into actionable recommendations.
• Familiarity with monthly membership, subscription, or recurring revenue models is highly desirable.
• Experience working with nonprofit organizations, fundraising teams, or customer engagement programs is an advantage.

Skills

• Donor Conversion
• Donor Lifecycle Management
• Customer Journey Development
• Fundraising
• CRM Marketing
• Loyalty Programs
• Customer Retention
• Multichannel Engagement Strategies
• Digital marketing
• Direct Marketing
• Performance Data Analysis
• Actionable Recommendations
• Membership Models
• Subscription Models
• Recurring Revenue Models
• Non-Profit Fundraising
• Customer Engagement Programs

Languages

English