Emerging Markets Account Manager
American Red Cross
- Location:
- Pomona, CA, USA
- Category:
- Professional Staff
Posted Jun 19, 2026Apply by Jul 4, 2026 (7d left)
Develop and expand relationships with a diverse population of blood drive sponsors to increase market presence and drive growth in emerging communities. Support, guide, and provide leadership to volunteers, ensuring successful engagement, retention, and program execution.
Responsibilities
- Design, develop and implement a strategic market plan strategy, in partnership with Donor Recruitment leadership, to effectively identify, cultivate and expand a diversified population of blood sponsors within assigned territory.
- Manage complex internal and external stakeholder management, including project management and executive-level relationship development.
- Analyze data, conduct research, identify trends, conduct business plan analyses and feasibility studies to identify advantageous strategic business directions and prepare reports and recommendations for management review.
- Implement specific blood sponsor collection initiatives, including initial outreach efforts and cultivating relationships and partnerships with key demographics.
- Support corporate communication efforts to external parties, including developing and disseminating communication and marketing materials to relevant demographic population sponsors.
- Assist in the development of proposals and support contract negotiations.
- Identify areas of operational improvement and assist in the implementation of relevant action plans.
- Responsible for providing own transportation for business purposes.
Requirements
- Bachelor's degree in marketing, sales, communications or relevant field required.
- Minimum 3 years of related experience or equivalent combination of education and related experience required.
- Basic proficiency in use of Personal Computer, word-processing, spreadsheet applications, and database applications when applicable.
- Knowledge of group dynamics, direct sales, customer maintenance techniques, negotiation skills, and the ability to effectively develop and implement programs is preferred.
- Good organizational skills and the ability to handle multiple priorities effectively are required.
- Excellent oral and written communication skills, including training and presentation skills, are required.
- A current valid driver's license and a good driving record are required.
- Ability to work on a team and lead through influence.
- Proven track record of advancing inclusive engagement strategies.
- Experience with media interviews, communications, acting as a spokesperson.
- Executive presence.
- Cultural competency.
- Ability to communicate medical product and patient needs to an external audience.
- Ability to work on a team.
Skills
- Marketing
- Sales
- Communications
- Personal Computer Proficiency
- Word Processing
- Spreadsheet Applications
- Database Applications Knowledge
- Group Dynamics
- Direct Sales
- Customer Maintenance Techniques
- Negotiation Skills
- Program Development
- Organizational Skills
- Oral Communication
- Written Communication
- Training Skills
- Presentation Skills
- Driving
- Team Leadership
- Inclusive Engagement
- Media Interviews
- Spokesperson Skills
- Executive Presence
- Cultural Competence
- Medical Product Communication
Languages
English