Strategic Business Planning Manager
American Red Cross
- Location:
- Woodland Hills, CA, USA
- Category:
- Professional Staff
Posted Jun 27, 2026Apply by Jul 12, 2026 (15d left)
The Strategic Business Planning Manager plans and executes strategies to maximize blood drive programs, manages sponsor partnerships, and utilizes market knowledge to achieve collection goals. The role involves providing support and leadership guidance to volunteers and ensuring effective scheduling and communication with sponsors.
Responsibilities
- Develop and implement annual and long-term sponsor partnership annual blood drive programs in assigned geography to achieve collection goals.
- Identify, develop and implement creative strategies to attract, sell, manage and retain Blood Program Leaders/Sponsor partnerships and maximize value from sponsor partnerships.
- Provide sufficient organizational and operational support to sponsor contact and maintain a high level of communication with all assigned Blood Program Leaders/Sponsors.
- Support the blood drive annual calendar build by identifying and applying appropriate methods to ensure productive scheduling of blood drives by assigned Sponsors.
- Keep abreast of assigned geography, including but not limited to its government, demographics organizations, and competitive profile and apply that knowledge to all aspects of servicing Sponsor groups and the penetration of designated markets.
- Maintain accurate system records and provide tracking and statistical data on Sponsor group performance.
- Ensure tools, technology and strategy provided by the organization to enhance customer service, efficiency and productivity are fit for purpose and identify opportunities for improvement.
Requirements
- Bachelor's degree in marketing, sales, communications or related field required.
- Minimum 3 years of related experience or equivalent combination of education and related experience required.
- Knowledge of group dynamics, direct sales, customer maintenance techniques, negotiation skills.
- Good organizational skills and the ability to handle multiple priorities effectively.
- Excellent oral and written communications skills, including training and presentation skills.
- Ability to work on a team.
- Ability to work with internal/external partners as well as internal unit management teams to resolve complex business problems.
- Ability to analyze historical collection data, project upcoming collection trends, define goals, develop measurements and achieve operational improvements in key performance metrics.
- Ability to effectively implement programs preferred.
- Responsible for providing own transportation for business purposes.
Skills
- Strategic Business Planning
- Market Analysis
- Sales Techniques
- Client Relationship Management
- Negotiation Skills
- Organizational Skills
- Training Delivery
- Presentation Skills
- Team Collaboration
- Stakeholder Engagement
- Data Analysis
- Performance Metrics
- Program Implementation
- Sponsorship Management
- Scheduling Coordination
Languages
English