Head of Communications and Engagement

The Head of Communications and Engagement leads Save the Children’s communications, campaigns, media, brand, and audience engagement work in Thailand. The role involves strategic leadership, managing communications strategies to enhance public awareness, reputation, and fundraising support, while ensuring effective representation and media engagement.

Responsibilities

• Provide overall leadership, management and strategic direction to Save the Children’s communications, campaigns, media, brand, and broader audience engagement work in Thailand.
• Oversee the development and implementation of communication strategies that strengthen Save the Children’s reputation, increase public awareness of children’s issues, enhance audience engagement, and support communications for fundraising.
• Ensure Save the Children’s representation, communications activities, content and products are coherent, creative, impactful and effective to achieve policy change, public awareness and behavioural shifts.
• Work closely with the Strategy, Programme Quality and Impact Director and Executive Director, playing a critical role in networking and relationship building with relevant external stakeholders and representing the organisation’s views as needed.
• Develop and implement effective communications and media strategies that increase visibility, supporter engagement and public trust.
• Develop compelling content and engagement strategies across digital, media and public channels, supporting donor visibility, resource mobilisation and individual giving initiatives.
• Manage project specific communications and engagement budgets.
• Ensure good external representation through communications materials and management of online and offline presence for Thailand.
• Ensure safeguarding in content collection and dissemination and guide creation of compelling content elevating voices of communities especially children.
• Develop and lead communications strategy identifying key audiences and developing key messages and products.
• Oversee production of high-quality, accurate, clear and consistent information and communications outputs highlighting the situation in Thailand for children.
• Ensure brand consistency and integrity across all platforms and products.
• Support Business Development and Fundraising teams through donor-facing communications materials, campaign messaging and stewardship content.
• Lead Thailand’s media strategy for national and international media to ensure Save the Children is front and centre on children’s issues.
• Build, maintain and grow relationships with legacy and new media in Thailand and support timely and effective media coverage.
• Support training and development of media spokespeople.
• Oversee regular monitoring of local media coverage and media field visits in Thailand.
• Oversee website content strategy and digital content optimisation to improve audience engagement and supporter conversion.
• Support development of communications and content for campaign initiatives by thematic sectors.
• Support program, project staff and partner organisations to articulate priority campaign objectives and develop strategies and plans.
• Equip Executive and SPQI Directors with up-to-date key messages and tools for dialogue and representation.
• Establish monitoring and evaluation mechanisms for campaigns and ensure effective implementation and impact evaluation.
• Identify and manage potential risks associated with Save the Children's public positions and design mitigation strategies.
• Collaborate with regional and global ACCM teams to ensure coherence of messaging.
• Supervise Comms and Engagement team members and consultants, providing mentoring, coaching and professional development.
• Provide regular reports on communications activities and KPIs to Executive and SPQI Directors.
• Build capacity of programme staff and partners to contribute high-quality stories and communication products.
• Support emergency response communications including working outside normal hours and deploying to field locations.
• Collaborate with regional and global teams to ensure timely capture and coordination of emergency-related content.

Requirements

• At least 10 years' experience in communications, media management, brand management, public engagement, digital communications, fundraising communications or related fields within NGOs, INGOs, development organisations or the private sector.
• Priority will be given to Thai nationals.
• Experience in digital audience engagement, supporter communications, fundraising communications or brand management is an advantage.
• Fluent in both spoken and written English and Thai (highly desirable).
• Relevant bachelor’s degree.
• Experience developing and implementing integrated communications, brand and audience engagement strategies.
• Experience of working on human development, social justice, or rights-based issues.
• Experience in both pro-active and re-active media management (crisis comms).
• Experience developing and implementing digital marketing strategies.
• Experience in storytelling through multimedia and writing.
• Excellent personal organisational skills, including time management, and ability to meet deadlines and work under pressure.
• Good coordination and networking skills.
• Proven ability to encourage innovation and teamwork.
• Ability to work collaboratively with colleagues across the organisation developing effective working relationships.
• Excellent English communications skills, both written and oral.
• Commitment to and understanding of Save the Children’s aims, values and principles.
• Experience of working in collaboration with programme teams across one or more of Save the Children’s sectors i.e. child poverty, child protection, child rights governance, education, health and nutrition, child safety or for similar cause-based agencies (desirable).
• Experience working with or alongside creative marketing agencies (desirable).
• Direct experience as a journalist, or skills in design, videography or photography (desirable).
• Self-starter and be able to initiate ideas (desirable).

Skills

• Communication Management
• Media Management
• Brand Management
• Public Engagement
• Digital Communications
• Fundraising Communications
• Integrated Communications Strategy
• Audience Engagement Strategies
• Human Development Communications
• Social Justice Communications
• Rights-based Communications
• Pro-active Media Management
• Re-active Media Management
• Crisis Communication
• Digital Marketing Strategy
• Storytelling
• Multimedia Storytelling
• Writing
• Time Management
• Coordination
• Networking
• Collaboration
• English Communications
• Thai Communications

Languages

English, Thai