Communications Manager

The Regional Communications Manager supports regional business objectives through communications and marketing functions, publicizing the Red Cross mission, supporting revenue generation, and educating the public about Red Cross services. The role involves media relations, public affairs, social media engagement, marketing support, internal communications, and volunteer engagement.

Responsibilities

• Work with regional communications director, regional executive, executive director, and others to execute a determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.
• Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate.
• Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy.
• Support regional, divisional, and potentially national disaster public affairs activities.
• Provide training to regional disaster public affairs volunteers.
• May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy.
• Produce relevant local content for regional web and social platforms.
• Coordinate cross-functional resources for the development and delivery of marketing programs.
• Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
• Support development of strategic and change management communications.
• Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required.
• Good understanding of role and industry, apply specialized knowledge.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning.
• Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite.
• Familiarity with Cision/TrendKite or other media monitoring software.
• Demonstrated experience managing professional social media platforms for an organization is required.
• Must be comfortable using website content management systems and other marketing tools.
• Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
• Strong teamwork and collaboration required.
• Ability to work on a team.
• May require 10% - 25% travel.
• Basic photography and videography experience preferred.
• Bilingual in Spanish is a plus.

Skills

• Oral Communication
• Written Communication
• APA Style
• Strategic Planning
• Critical Thinking
• Organizational Skills
• Multi-tasking Skills
• Microsoft Office Suite
• Media Monitoring
• Social Media Management
• Website Content Management
• Marketing Tools
• Media Spokesperson
• Photography
• Videography

Languages

English