Donor Journey Specialist Advisor

The Donor Journey Specialist Advisor will design and optimize donor journeys and lifecycle communications using Salesforce Marketing Cloud to strengthen donor retention and growth across multiple markets. The role involves data-driven decision making, campaign management, and contributing to fundraising strategy and performance improvement.

Responsibilities

• Develop and implement donor journeys and content products engaging regular donors across multiple markets and languages
• Build, operationalize and optimize journeys and campaigns in Salesforce Marketing Cloud including A/B testing and performance analysis
• Identify and contribute to the development of key metrics for business understanding and development
• Assess new models to enable recruiting, strengthen loyalty, and increase income and profit based on metrics and best practices
• Contribute to segmentation definitions and analysis
• Develop activities to increase loyalty and growth and monitor results
• Identify, develop, and test journeys contributing to fundraising performance and profitability including onboarding, lapsing donations, upgrade, stewardship and reactivation journeys
• Contribute to donor growth activities including upgrading, reactivation and stewardship initiatives
• Contribute to business insights defining fundraising and donor strategy
• Manage information and analytics to increase efficiency and fundraising performance related to marketing automation
• Provide predictive and descriptive models for campaigns and automated fundraising and marketing initiatives
• Produce benchmarking and best practice analysis of fundraising and growth performance
• Recommend improvement and innovation initiatives based on insights and lead execution through cross functional teams

Requirements

• Proven experience with Salesforce Marketing Cloud and donor journeys
• Minimum five years of relevant experience
• Excellent analytic skills and ability to present results
• Documented experience with and thorough understanding of content and performance marketing
• Skills to use English as a working language
• Excellent communications and marketing skills, including strong writing and editing abilities, knowledge of email marketing best practices, and understanding of donor-centric approach
• Knowledge of and experience working with Salesforce and Tableau
• Understanding of data modelling and data design
• Documented abilities to form hypotheses based on results from analysis
• Documented results in improving results and performance within donor lifecycle management
• Ability to multi-task and work with short deadlines

Skills

• Salesforce Marketing Cloud
• Donor Journey Design
• Content Marketing
• Performance Marketing
• Email Marketing Best Practices
• Donor Lifecycle Management
• Data Modelling
• Data Design
• Tableau
• Data Analysis
• Campaign Management
• Fundraising Strategies
• Marketing Communications
• Writing and Editing
• Hypothesis Formation

Languages

English