Graphic Designer (for service providers)

The International Trade Centre is recruiting a Graphic Designer Consultant to develop branding and promotional materials for a portfolio of 8 MSMEs in Sierra Leone as part of the "Empowering youth through digital technologies" project. The consultant will create logos, branding guidelines, brochures, and social media templates to enhance the market positioning and visibility of these MSMEs.

Responsibilities

• Participate in introductory meetings and briefing sessions with assigned MSMEs and the Branding Support Consultant.
• Review and analyse the branding brief developed for each MSME.
• Ensure a clear understanding of each enterprise's products, services, target market and branding objectives.
• Coordinate regularly with the project team and relevant consultants to ensure consistency and alignment throughout implementation.
• Develop branding packages for 8 MSMEs including logo design, branding guidelines, brochures, and social media templates.
• Produce visually coherent and professional branding materials aligned with each SME’s identity, services and business objectives.
• Ensure all materials are suitable for both digital use and future printing.
• Provide up to three rounds of revisions per SME based on consolidated feedback.
• Deliver editable source files and final high-resolution/production-ready files.
• Ensure social media templates are editable and reusable by the SME.
• Ensure consistency across all branding assets produced.
• Incorporate feedback received from MSMEs and the project team.
• Finalize and submit all deliverables according to agreed standards and timelines.
• Prepare a brief summary of work completed and deliverables produced for each MSME.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, Fine Arts or related fields. Extensive relevant experience may be accepted in lieu of a university degree.
• Minimum of 5 years of relevant experience in graphic design and branding.
• Experience developing visual identities and marketing materials for SMEs.
• Experience working with businesses from diverse sectors.
• Experience using professional design software (Adobe Creative Suite, Canva Pro or equivalent).
• Experience working with entrepreneurship development programmes is desirable.
• A professional client portfolio must be submitted.
• Strong graphic design and visual communication skills.
• Strong understanding of branding principles.
• Ability to translate business needs into visual concepts.
• Strong attention to detail.
• Ability to manage multiple assignments simultaneously.
• Good communication and collaboration skills.

Skills

• Graphic Design
• Visual Communication
• Branding
• Marketing Materials Development
• Visual Identity Development
• Adobe Creative Studio
• Canva
• Client Portfolio Management
• Entrepreneurship Programs
• Logo Design
• Branding Guidelines
• Brochure Design
• Social Media Template Design
• Attention to Detail
• Multitasking
• Business Needs Translation

Languages

English, Krio