Digital Communications and Social Media Consultant

The Digital Communications and Social Media Consultant will support the implementation of the IPU's Communications Strategy by coordinating social media presence, creating engaging content, analyzing performance, and providing recommendations to increase digital visibility. The role involves content planning, platform management, and collaboration with internal and external stakeholders to maximize the IPU's online impact.

Responsibilities

• Provide recommendations to increase the IPU’s digital visibility based on current trends and innovations in communications
• Implement and develop the social media and digital components of the IPU’s Communications Strategy
• Expand and optimize the IPU’s digital and social media presence, in English and in French primarily, on each platform to increase the IPU’s visibility
• Establish and maintain relationships with service providers, both technical and editorial, to develop new sections and functions
• Plan, create, commission and edit engaging, innovative written, infographic, video or audio content designed to maximize reach and impact for key audiences, in coordination with other stakeholders
• Organize and manage the IPU’s social media platforms and communities with a particular focus during key events
• Ensure effective segmentation of the IPU on its social media channels by differentiating content according to platform and audience
• Monitor and measure traffic on social media channels, and search engine optimization
• Produce and interpret web and social media analytics to inform strategy and work plans
• Collaborate with stakeholders, both internally and externally, on social media messaging, promotion and engagement strategies
• Provide social media guidelines, training and coaching for IPU stakeholders to use and integrate social media into their work

Requirements

• Bachelor’s degree, preferably in journalism, marketing or a communications-related discipline
• Minimum 5 years of relevant professional experience in digital communications, as a journalist or online content producer with a track record of producing engaging written and video content
• Fluent English and excellent French written and oral communications skills
• Strong knowledge of international relations and politics desirable

Skills

• Digital Communications
• Social Media Management
• Content Creation
• Media Content Production
• Written Content Production
• Content Planning
• Performance Analysis
• Communications Strategy Development
• Stakeholder Collaboration
• International Relations Knowledge
• Journalism
• Marketing
• English Writing
• French Writing
• Oral Communication French

Languages

English, French