SMM Consultant

The SMM Consultant will develop and implement an online awareness-raising campaign aligned with the Central Asia Safe Migration project objectives. The role involves creating content plans, managing social media campaigns, producing multimedia content, and providing media support to promote safe migration practices among seasonal workers from Kyrgyzstan.

Responsibilities

• Create and implement an online awareness-raising campaign aligned with the project objectives
• Develop a comprehensive content plan with key milestones, activities, and deliverables
• Develop and conduct a targeted social media campaign using engaging carousels, short-form video content, interactive formats, and testimonial-based storytelling via Instagram, Facebook, and YouTube
• Produce all campaign visuals, videos, infographics, and social media content and publish online on all relevant social media pages
• Create human-centred stories illustrating the real-life impact of grants on return migrant workers and their communities
• Produce engaging video content to raise awareness and generate interest among the target audience
• Publish posts related to SWS in collaboration with national and local stakeholders
• Develop and implement targeted advertising campaigns on selected social media platforms, define audience targeting, campaign objectives, budget allocation, monitor campaign performance and optimize advertisements
• Provide regular performance reports including key metrics and recommendations for campaign optimization
• Provide effective consultations using innovative technologies through social networks
• Track statistics on social networks and regularly report on the number of people covered with disaggregated data
• Provide media support within all IOM projects and project partners as necessary
• Prepare monthly reports on the achieved results of the developed campaign plan implementation including media analytics
• Coordinate materials of the proposed information campaign with the Media and Communications Specialist, relevant Project staff, and the donor prior to dissemination

Requirements

• Bachelor’s degree in Social Sciences, Communications, Mass Media, Migration and Social Inclusion or another related field
• At least 3 years of experience in developing and conducting information campaigns and managing social media accounts
• Excellent knowledge of social media marketing principles and content performance evaluation
• Proven practical experience in managing targeted advertising campaigns on social media platforms with strong understanding of audience targeting, campaign optimization, paid reach, engagement metrics, and results-based reporting
• Proven communication skills, with a strong command of Russian and Kyrgyz language; knowledge of English is an asset
• Proficiency of language(s) required will be specifically evaluated during the selection process, which may include written and/or oral assessments

Skills

• Social Media Marketing
• Information Campaign Development
• Social Media Management
• Content Performance Evaluation
• Targeted Advertising Campaigns
• Audience Targeting
• Campaign Optimization
• Paid Reach Management
• Engagement Metrics
• Results-based Reporting
• Content Planning
• Multimedia Production
• Media Support
• Online Awareness Campaigns

Languages

Russian, Kyrgyz, English