Strategic Business Planning Manager

The Strategic Business Planning Manager at the American Red Cross is responsible for developing and implementing sponsor partnership blood drive programs to achieve collection goals. The role involves managing relationships with Blood Program Leaders/Sponsors, supporting scheduling of blood drives, and maintaining accurate records to enhance customer service and productivity.

Responsibilities

• Develop and implement annual and long-term sponsor partnership annual blood drive programs in assigned geography to achieve collection goals.
• Identify, develop and implement creative strategies to attract, sell, manage and retain Blood Program Leaders/Sponsor partnerships and maximize value from sponsor partnerships.
• Provide sufficient organizational and operational support to sponsor contact and maintain a high level of communication with all assigned Blood Program Leaders/Sponsors.
• Support the blood drive annual calendar build by identifying and applying appropriate methods to ensure productive scheduling of blood drives by assigned Sponsors.
• Keep abreast of assigned geography, including but not limited to its government, demographics organizations, and competitive profile and apply that knowledge to all aspects of servicing Sponsor groups and the penetration of designated markets.
• Maintain accurate system records and provide tracking and statistical data on Sponsor group performance.
• Ensure tools, technology and strategy provided by the organization to enhance customer service, efficiency and productivity are fit for purpose and identify opportunities for improvement.

Requirements

• Bachelor's degree in marketing, sales, communications or related field required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required.
• Knowledge of group dynamics, direct sales, customer maintenance techniques, negotiation skills, and the ability to effectively implement programs is preferred.
• Good organizational skills and the ability to handle multiple priorities effectively are required.
• Excellent oral and written communication skills, including training and presentation skills is required.
• A current valid driver's license and good driving record is required.
• May be required to travel to sites throughout the Red Cross organization.

Skills

• Strategic Business Planning
• Sponsorship Management
• Blood Drive Program Implementation
• Client Relationship Management
• Direct Sales Techniques
• Negotiation Skills
• Program Implementation
• Organizational Skills
• Training Delivery
• Presentation Skills
• Records Keeping
• Scheduling Coordination
• Marketing
• Sales
• Communications

Languages

English