Regional Communications Manager

As a Regional Communications Manager, you will perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generation, and educate the public about how to access Red Cross services. You will work closely with various regional staff to provide communication and marketing support and provide leadership guidance to volunteers.

Responsibilities

• Work with regional communications director, regional executive, executive directors and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.
• Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate.
• Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
• Support regional, divisional, and national disaster public affairs activities.
• Provide training to regional disaster public affairs volunteers.
• May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy.
• Produce relevant local content for regional web and social platforms.
• Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
• Encourage staff to be trained on and use Brand Central.
• Support development of strategic and change management communications.
• Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

Requirements

• Bachelor's degree required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.
• Good understanding of the industry, apply specialized knowledge.
• Analyze possible solutions using standard procedures.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning.
• Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite as well as Familiarity with Muck Rack For other media monitoring software.
• Must be comfortable using website content management systems and other marketing tools.
• Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
• Strong teamwork and collaboration required.
• Ability to work on a team.
• A valid Drivers License and a clean driving record are required.
• Travel will be required 25%
• Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).

Skills

• Communications
• Journalism
• Public Relations
• Marketing
• Public Affairs
• APA Style
• Critical Thinking
• Strategic Planning
• Organizational Skills
• Multi-tasking Skills
• Microsoft Office Suite
• Muck Rack
• Media Monitoring
• Website Content Management
• Marketing Tools
• Media Spokesperson
• Teamwork
• Collaboration
• Driving License

Languages

English