Regional Communications Manager

The Regional Communications Manager plans and implements communications and marketing activities to drive business objectives, raise visibility of the Red Cross mission, support revenue generation, and educate the public on accessing Red Cross services. The role includes media relations, social media engagement, public affairs support, and volunteer leadership.

Responsibilities

• Plan and implement communications and marketing activities that drive business objectives and results.
• Raise the visibility of the Red Cross mission and support revenue generation.
• Educate the public on how to access Red Cross services.
• Provide communication and marketing support and implement the strategic plan aligned with organizational communication and marketing priorities.
• Provide support, development and/or leadership guidance to all volunteers.
• Work with leadership to execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials.
• Respond to local media inquiries and provide Red Cross approved information, as appropriate.
• May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.
• Execute an effective communications strategy to respond to support requests.
• Support development and implement strategic and change management communications to align with internal and external communication initiatives.
• Provide support for public affairs and communication activities.
• Build, train, engage, and supervise a team of communications and public affairs volunteers.
• Support social media engagement that aligns with the organizational social media strategy.
• Produce relevant content for web and social platforms.
• Coordinate cross-functional resources for the development and delivery of marketing programs.
• May develop brand and creative content to support a variety of activities used in external publications and media placements and work to secure in-kind PSA placements.
• May be required to deploy physically or virtually to support disaster response operations.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required.
• Good understanding of role and industry, apply specialized knowledge.
• Analyze possible solutions using standard procedures.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning.
• Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite.
• Familiarity with Cision/TrendKite or other media monitoring software.
• Demonstrated experience managing professional social media platforms for an organization is required.
• Must be comfortable using website content management systems and other marketing tools.
• Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
• Strong teamwork and collaboration required.
• Ability to work on a team.
• May require 10% travel.

Skills

• Media Relations
• Social Media Management
• Strategic Planning
• Critical Thinking
• AP Style Writing
• Microsoft Office Suite
• Media Monitoring
• Website Content Management
• Marketing Tools
• Oral Communication
• Written Communication
• Organizational Skills
• Multi-tasking Skills
• Public Speaking
• Spokesperson Experience

Languages

English