Marketing Associate

As a Marketing Associate at the American Red Cross, you will support the execution and evolution of donor loyalty and marketing code programs across digital and onsite touchpoints. The role involves developing creative assets, managing campaigns, and enhancing donor experiences while collaborating with cross-functional teams.

Responsibilities

• Develop and manage the creative assets, content, and messaging for the loyalty and digital marketing codes programs, keeping the donor experience accurate and consistent across channels
• Shape how program strategies come to life by writing clear, engaging marketing copy and guiding the creative development of donor-facing materials
• Support the planning and execution of campaigns, promotions and go-to-market strategies from concept through launch, working with creative, targeted marketing, operations, and IT partners
• Manage and enhance loyalty experiences in the Blood Donor App and on the website, including messaging, dashboards, widgets, marketing codes and other engagement features
• Develop the program materials donors see at donation centers and blood drives, coordinating with the project managers who own the overall onsite experience
• Create program communications and maintain the asset libraries, resources, and updates that program managers, field teams and internal partners rely on
• Collaborate with customer care and social care teams to answer questions, gather donor feedback and identify opportunities to improve the donor experience
• Monitor campaign performance, donor behavior and key program metrics; prepare reports and apply insights to improve future initiatives

Requirements

• 4-year college degree or equivalent combination of education and experience, Business, Communications, Marketing or related field
• Minimum 5-7 years related experience required
• Prior direct marketing experience strongly desired, especially in campaign development, creative asset management and digital experience
• Highly developed oral and written communication skills
• Ability to manage multiple projects simultaneously
• Ability to assimilate information quickly, analyze problems, and implement solutions required
• Proficiency in Microsoft Office applications required
• Travel may be required

Skills

• Campaign Development
• Creative Asset Management
• Digital marketing
• Oral Communication
• Written Communication
• Project Management
• Problem Analysis
• Solution Implementation
• Microsoft Office Suite

Languages

English