Emerging Markets Account Manager

American Red Cross

Location:
Atlanta, GA, USA
Category:
Professional Staff
Posted Oct 14, 2026Apply by Oct 29, 2026 (7d left)
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The Emerging Markets Account Manager builds and strengthens relationships with diverse blood drive sponsors to expand market presence and support growth in emerging communities. The role involves leading volunteers, managing stakeholder relationships, analyzing data, and supporting communication and contract efforts to ensure successful blood drive operations.

Responsibilities

  • Design, develop and implement a strategic market plan strategy, in partnership with Donor Recruitment leadership, to effectively identify, cultivate and expand a diversified population of blood sponsors within assigned territory.
  • Manage complex internal and external stakeholder management, including project management and executive-level relationship development.
  • Analyze data, conduct research, identify trends, conduct business plan analyses and feasibility studies to identify advantageous strategic business directions and prepare reports and recommendations for management review.
  • Implement specific blood sponsor collection initiatives, including initial outreach efforts and cultivating relationships and partnerships with key demographics.
  • Support corporate communication efforts to external parties, including developing and disseminating communication and marketing materials to relevant demographic population sponsors.
  • Assist in the development of proposals and support contract negotiations.
  • Identify areas of operational improvement and assist in the implementation of relevant action plans.
  • Responsible for providing own transportation for business purposes.

Requirements

  • Bachelor's degree in marketing, sales, communications or relevant field required.
  • Minimum 3 years of related experience or equivalent combination of education and related experience required.
  • Experience in sales, account management, fundraising, marketing, or community engagement.
  • Proven ability to develop and maintain relationships with community partners and stakeholders.
  • Experience recruiting, training, or leading volunteers.
  • Strong public speaking, presentation, and communication skills.
  • Experience managing multiple projects and achieving performance goals in a fast-paced environment.
  • Proficiency with CRM systems and Microsoft Office applications.
  • Travel throughout the assigned territory will be required.

Skills

  • Sales
  • Account Management
  • Fundraising
  • Marketing
  • Community Engagement
  • Stakeholder Relationship Management
  • Volunteer Recruitment
  • Volunteer Training
  • Volunteer Team Leadership
  • Public Speaking
  • Presentation Skills
  • Communications Skills
  • Project Management
  • Performance Goal Achievement
  • CRM Systems
  • Microsoft Office Suite
  • Data Analysis
  • Contract Management

Languages

English