Director, Marketing Technology Architecture

Lead the technical strategy for marketing technology at the American Red Cross, focusing on personalization and AI-driven marketing technology. Manage a team of architects and develop technical roadmaps to enhance donor engagement and fundraising systems.

Responsibilities

• Lead the technical evaluation and integration of personalization and journey-orchestration platforms including Adobe Real-Time CDP, Adobe Journey Optimizer, and Salesforce Marketing Cloud ecosystem.
• Identify opportunities to leverage existing Adobe Experience Cloud investments to drive engagement.
• Own service delivery for web personalization, translating business goals into actionable campaigns.
• Build proof-of-concepts to demonstrate marketing technology capabilities to leadership.
• Provide expert guidance on emerging tools and technology trends and act as a technical translator between business and technology.
• Anchor the Fundraising Agile Release Train as a Systems Architect, working with senior leadership.
• Lead the expansion of Generative AI across marketing technology systems with attention to governance and safety.
• Manage and mentor a team of four architects, fostering a culture of proof-of-concepts.
• Own the technology architecture roadmap and work with business leaders to translate vision into deliverables.
• Lead evaluation and selection of architectural standards, tools, and processes across the marketing technology stack.

Requirements

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field.
• Minimum of 10 years of experience in systems architecture or engineering.
• 3 years in a direct staff management role.
• Seven or more years working directly with analytics, audience management, and personalization technologies.
• Five or more years of architecting CRM and marketing technology solutions within Adobe Experience Cloud (AEM, Adobe Campaign, Adobe Target, Adobe Analytics) or Salesforce Marketing Cloud.
• Three or more years of experience developing applications with object-oriented programming or expertise in a modern scripting language.
• Direct experience with a customer data platform or journey-orchestration tool (e.g., Adobe Real-Time CDP, Adobe Journey Optimizer, Salesforce Data Cloud/Journey Builder) is highly preferred.
• Experience working in an Agile delivery environment, preferably using the Scaled Agile Framework (SAFe).
• Thorough understanding of the Generative AI landscape, including hands-on experience implementing systems leveraging LLMs.
• Demonstrated experience with web application security, privacy, and data governance.
• Background in cloud-computing and Data Warehouses, with preference given for work with the AWS platform.
• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
• Demonstrated ability to lead and inspire a team in a collaborative environment.
• Commitment to the non-profit sector and its values.

Skills

• Systems Architecture
• Staff Management
• Analytics Technologies
• Audience Management
• Personalization Technologies
• CRM Architecture
• Marketing Technology Solutions
• Adobe Experience Manager
• Salesforce Marketing Cloud
• Object-Oriented Programming
• Modern Scripting Languages
• Customer Data Platform
• Journey-Orchestration Tools
• Agile Development
• Scaled Agile Framework
• Generative AI
• Large Language Models
• Web Application Security
• Data Privacy
• Data Governance
• Cloud Computing
• Data Warehouse
• AWS

Languages

English